What Nearly a Decade in the CBD Industry Has Taught Us About Supplying Products for Pets

If someone had asked us back in 2016 what the pet CBD market would look like ten years later, we’d never have guessed it would become this busy.

Back then, very few people had even heard of CBD, let alone considered using it as part of their pet’s routine. Most of the conversations we had involved explaining the basics. People wanted to know what CBD was, where it came from and why so many others were suddenly talking about it.

Today, those conversations are completely different.

Pet owners arrive having already done their homework. They’ve watched videos, read articles and compared websites. In many cases, they’ve spoken to friends who already use CBD themselves.

That’s undoubtedly a good thing.

But there’s another side to it.

There is now so much information available that many people end up feeling overwhelmed rather than informed.

If you’re researching Pet CBD, we think the biggest challenge isn’t finding a product.

It’s deciding which information you should actually trust.

The Industry Has Matured

There’s no doubt that standards have improved.

When we first entered the CBD industry there were relatively few companies, relatively few products and far less public awareness.

Today the market looks completely different.

Customers expect detailed information.

Independent testing has become far more common.

Businesses are expected to be transparent about ingredients and manufacturing.

Overall, we think that’s a positive direction.

The companies committed to doing things properly have benefited because customers have become much better at recognising quality.

Not Everything Has Changed

Despite everything that’s evolved over the years, some things have remained remarkably consistent.

Pet owners still care about exactly the same things.

They want products they can trust.

They want straightforward information.

They want to know the company behind the bottle genuinely believes in what it’s selling.

That hasn’t changed since the day we started.

Technology changes.

Websites improve.

Marketing evolves.

Trust is still built in exactly the same way.

We’ve Never Wanted to Follow Every Trend

Every industry has fashions.

CBD is no different.

Every year there’s another ingredient that’s supposedly going to change everything.

Another marketing phrase.

Another style of packaging.

Another “must-have” feature.

Some trends stay.

Most quietly disappear.

One decision we’ve always tried to make is not chasing every new idea simply because everyone else is doing it.

Instead, we’ve preferred focusing on consistency.

Quality ingredients.

Clear information.

Products manufactured as human-grade CBD oils.

Those things don’t suddenly become outdated because somebody launches a new advertising campaign.

Why Human-Grade Still Matters

People occasionally ask whether using human-grade ingredients really makes a difference.

For us, the answer has always been yes.

If we’re manufacturing products to human standards, we think every ingredient should reflect that philosophy.

That’s why we’ve continued using human-grade salmon oil as our carrier oil.

Not because it’s fashionable.

Not because it’s a particularly exciting thing to talk about.

Simply because we believe consistency matters.

Good products are rarely built around one exceptional ingredient.

They’re built around lots of sensible decisions.

Pet Owners Notice More Than Businesses Sometimes Realise

One thing we’ve learned over the years is that customers notice far more than companies often expect.

They notice when information is vague.

They notice when questions aren’t answered.

They notice when every website seems to say exactly the same thing.

Perhaps most importantly, they notice when a business has genuinely taken time to explain something properly.

That’s why we’ve never believed product pages should simply sell.

They should educate as well.

People shouldn’t leave a website with more questions than when they arrived.

The Carrier Oil Should Never Be an Afterthought

CBD naturally receives most of the attention.

That’s understandable.

It’s the reason people begin searching in the first place.

But we’ve always felt the carrier oil deserves far more discussion than it usually receives.

Every CBD oil contains one.

Different businesses make different choices.

Some focus heavily on cost.

Others focus on maintaining a particular standard.

We’ve always preferred the second approach.

Every ingredient becomes part of the finished product, so every ingredient deserves careful thought.

THC Is Still One of the Most Important Conversations

Although awareness has improved enormously, THC is still an area where confusion exists.

CBD and THC are not the same thing.

Dogs and cats are particularly sensitive to THC, which is why pet owners should understand exactly what they’re buying.

Businesses should make that information clear.

Customers shouldn’t have to search through multiple pages or rely on assumptions.

Clear communication benefits everyone.

We Think Customers Are Driving Better Standards

Perhaps the biggest improvement in the CBD industry hasn’t come from businesses.

It’s come from customers.

People ask better questions today.

They’re more prepared to compare companies.

They’re less likely to accept vague marketing claims.

That encourages businesses to improve.

When customers expect transparency, reputable companies naturally provide more of it.

Everyone benefits from that relationship.

Reputation Takes Years to Build

This is probably one of the biggest lessons we’ve learned.

A reputation isn’t built through one successful month.

Or one clever marketing campaign.

It’s built gradually.

One order at a time.

One customer at a time.

One conversation at a time.

That’s why we’ve always believed consistency matters so much.

Customers may forget a discount code.

They rarely forget how a company made them feel.

Buying CBD Should Feel Straightforward

If somebody finishes reading your website and still isn’t sure what you’re selling, something has probably gone wrong.

Good information should simplify the buying process.

Not complicate it.

Customers deserve straightforward explanations.

Honest answers.

Clear ingredients.

Transparent businesses.

Those things matter far more than another paragraph filled with marketing language.

Looking Ahead

The pet CBD market will almost certainly continue changing.

New research will emerge.

More companies will enter the industry.

Customer expectations will continue rising.

Personally, we think that’s healthy.

It encourages businesses to become better rather than louder.

The companies that succeed over the next decade probably won’t be the ones making the boldest promises.

They’ll be the ones consistently providing quality products, useful information and honest advice.

The One Thing We’d Never Change

If we could give one piece of advice to anyone buying CBD for a much-loved dog or cat, it would be this.

Don’t rush.

Take your time.

Compare businesses, not just products.

Read beyond the homepage.

Ask questions.

Look at the ingredients.

Understand why a company has made the decisions it has.

Those extra few minutes can tell you far more than any advert ever will.

After all these years, that’s still what we believe matters most.

Not who shouts the loudest.

Not who offers the biggest discount.

Simply who gives you the greatest confidence that they’ve created a product with the same care they’d expect if they were buying it themselves.

For us, that’s always been the standard worth aiming for, and we don’t see that changing any time soon.